Introducing our 2016 AAVWS Fellow

James Scarcebrook

“My name is James Scarcebrook and I’m thrilled to be the 2016 AAVWS Fellow. My entry into the industry was in retail back in 2004, and finding an affinity with selling and talking about wine, I decided to follow a vinous career path. Since then I’ve had the opportunity to work in a number of roles, including tourism & hospitality, marketing & communications, independent retail, and finally in wholesale distribution.

A particular love affair with alternative (‘cool’) varieties began during my wine business studies at Adelaide Uni, as this was the earliest introduction to grapes (and wines) from places like Italy and Spain. At the time working for a methode traditionelle sparkling wine-focused producer – and a French-owned one at that – I had limited exposure to this kind of wine, and found them fascinating. The biggest influence was undoubtedly the year I spent travelling in Europe, where I really connected to the many varieties and styles I encountered, particularly through the Mediterranean basin.

I’m very excited to be a part of the Australian Alternative Varieties Wine Show, as I feel it is the best way to promote these grapes. Not only are they ideally suited to many regions, but they also represent a fantastic opportunity for innovation and experimentation in my humble opinion.

In the last few years I have endeavoured to engage with many producers who work with alternative varieties in my communications, both as a podcaster, as a blogger and as a YouTuber. I look forward to sharing my experiences in Mildura, sharing more amazing stories from producers, judges and other communicators, and also sharing the love with my customers as a wholesaler of Italian wine with Lario International.”


Please check out my website to listen to episodes of The Vincast podcast with Chief Judge Jane Faulkner (and former Chief Judge Max Allen), as well as heaps of tasting videos of alternative-variety wine.

Follow me on instagram, twitter and Facebook,

Twitter: @IntrepidWino

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Changing the World

“The massive impact the AAVWS has had on wine production and consumption in Australia over the last 15 years is now flowing overseas as alternative varieties breathe new life into the UK market and add colour and excitement to the Australian offering.”